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![]() The web is one of the most effective and cheapest methods of advertising available For about the same cost of a small one time newspaper ad you can have a 4 or 5 page web site, open 24 hours a day with, the potential to reach millions of customers. For a business servicing a relatively small area, the advantages are the same. More people in a given area have access to the net, than read any particular newspaper or magazine. Your potential customers can obtain product information when they want it, not when your business is open. Many people will give their custom to the business that supplied them with product information when they required it, which in many cases is outside normal trading hours. In many cases a website will actually save advertising dollars If you can tell people where to find a comprehensive catalogue of your products and prices there is no need to list them all in a printed or radio add. (We have had an 75% reduction in advertising spending since setting up a Webpage) By tracking when people visit your site you can immediately judge what advertising is working for you and what is not. Reduces your cost in answering inquiries on products or services A FAQ page can answer questions currently handled by your staff, freeing not only them but your telephone lines free web site, Web Site Templates. florida web design
Can I do it myself? Yes of course some people do their own Search Engine Optimization, but it takes a lot of research for each search engine to find out what they require Ideally you also need specialised software to get the best results. But it can be done. If saving money is the aim, or you just want the experience a better method is to work in with us, let us advise and help you, while you do some of the submitting work, link popularity work. What is the difference between a Search Engine and a Search Directory? The difference lies in the way they respectively find and categorize sites. A Search engine, such as Google, Excite, and Lycos, rely on "spiders" or "bots" (complex programmes) to search the Web, collecting information on new and updated sites. This information is put into the searchable database that is access when we enter a search query. Search directories, such as Yahoo, are created manually. This means that each of the sites in a search directory has been screened and categorized by a human being. florida web design. Web Site Templates
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